This is brilliant: a campaign calling on McDonald’s to send Ronald into retirement, joining the likes of Joe the Camel and the Marlboro Man. Ronald’s been marketing crappy food to children for 47 years, so it’s time to give him his gold watch and boot his ass out the door.
First-rate job on the website, too—the artwork is sensational. Always nice to see a campaign like this nail the execution. (Via Lappé.) Link.
Update: Nice to see that the campaign is getting mainstream press.
