A brilliant if diabolical quote:
What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
Another way of looking at it is that, for several generations, Coca-Cola managed to convince everyone from the President to a street corner bum that Coke is a desirable product. But can the company withstand Pollanism, and will educated, food-savvy people continue to regard soda as something worth putting in their bodies? Link.