Froot Loops: The New Health Food

There’s a new food industry program in which supposedly healthier foods are marked with a green “Smart Choice” checkmark. What are some of these Smart Choices? Froot Loops, mayonnaise, and those nutrition powerhouses known as Fudgsicle bars.

Harvard School of Public Health Chair Walter Willett is unhappy: “These are horrible choices.”

The Times later quotes Eileen T. Kennedy, the head of the board for the Smart Choices program:

Dr. Kennedy, who is not paid for her work on the program, defended the products endorsed by the program, including sweet cereals. She said Froot Loops was better than other things parents could choose for their children.

Like rat poison and crystal meth.

So who’s paying up to $100,000 a year to healthwash their products under this program? ConAgra Foods, Tyson Foods, Kraft Foods, and PepsiCo. Wanna bet a whole lot of highly processed factory farmed meat-based meals are awarded the green “Smart Choice” checkmark? (Via Starkman.) Link.