My pal Mahi writes:
This is the kind of material I can send to my omnivorous friends without being called a preacher.
He’s exactly right. Watch this, and then send it to the ten omnis you have the most influence with. Then close the feedback loop and let me know what comes of it.
One last thing, Bittman’s video has what I think may be the greatest and most intelligent animal agriculture-related quote I’ve heard this year: “there’s no way to treat animals well when you’re killing ten billion a year.” Link.