As the meat industry hits a wall, with grim news everywhere you look, the market for natural foods continues to go through the roof:
U.S. sales of organic food and beverages have grown from $1 billion in 1990 to $26.7 billion in 2010.
One day soon, the Tysons and Cargills of the world may realize they’re in the wrong line of work. Their leadership didn’t get into this industry because they enjoy abusing animals, they’re in it because that’s where all the money is. Except now the money is shifting elsewhere. Link.