Yesterday I wrote that the FDA was looking into the “Smart Choices” program, and that I suspected the program was toast.
But now the story has gone further: turns out the FDA is going to reconsider its regulations for all front-of-the-box food labeling, and will doubtless set tighter standards than any food company would like:
That could force manufacturers to deliver the bad news with the good, putting an end to a common practice in which manufacturers boast on package fronts about some components, such as vitamins or fiber, while ignoring less appealing ingredients, like added sugar or unhealthy fats.
So, by overreaching with the Smart Choices program, it’s looking like the food industry has brought far more rigorous labeling standards upon itself. Hilarious. Link.