I’m finishing up Gary Vaynerchuk’s important new book The Thank You Economy, and just read this paragraph that I think every last one of my readers needs to see:
The difference between how people respond to search engine results or a banner ad versus how they respond to Twitter or Facebook feeds parallels the difference between how people respond to advertising and how they respond to word of mouth. One is a random, faceless encounter that is easily forgotten; the other is a meaningful exchange worth passing along and sharing with others.
If you’re not using Facebook a couple times a week, and Twitter a couple times a day, to pass along the most significant veggie and animal advocacy stories you find, you’re missing out on a huge and almost effortless opportunity to make a difference in this world.
On a related topic, I just changed the Facebook buttons beneath each Vegan.com story from “Like” to “Recommend.” I’m hoping this inspires more sharing, since many of the most important stories I post here can’t possibly be liked, even if they’re well worth sharing and recommending.