Vegan Until Six

(From Matt.) Back in May, I linked to Mark Bittman’s wonderful TED talk, “What’s Wrong With What We Eat.”

Like Michael Pollan, in fact probably even moreso than Pollan, Bittman is a master at selling plant-based eating to the masses. He’s really great at showing why the Standard American Diet is a disaster, and offering alternatives that are easy and accessible. Plus, like Pollan, Bittman is able to publish his work in big-time mainstream venues.

His latest piece is published in that conservative, geriatric stalwart, Readers Digest. Here, Bittman offers up the idea of being vegan until 6:00 PM. And then he talks about how this style of eating has paid huge dividends in his own life. It’s a masterful sales pitch.

In one stroke, Bittman has gone after the nut that’s toughest for vegans to crack — older, conservative people who’ve eaten meat all their lives — and has provided this audience with a magnificent argument for cutting out more than half their consumption of animal products.

If you follow one link from Vegan.com this month, make it this one. Then send your parents. Link.