Mayhem on Butterball’s Facebook Wall

The best place to be on Facebook now is the Butterball Turkey fan page, where legions of outraged customers and animal advocates alike are tearing the company a new one. It was probably a dumb idea on Butterball’s part to start a thread just hours after the MFA investigation broke, claiming the company has “zero tolerance” for animal cruelty. The result has been like pouring gasoline on a fire.

According to several participants, Butterball has deleted some of the comments, which has only further pissed everyone off. It’s great.

This thread offers a textbook example of everything a company should not do when a scandal breaks. If you want a compelling argument for why the Internet is going to bring about the end of factory farming, look no further than what’s now on Butterball’s own page. (Thanks, Sue.) Link.

Sheriffs Raid Butterball Turkey Farm

This morning, Hoke County sheriffs raided a North Carolina Butterball turkey farm as a result of a just-released undercover video from Mercy For Animals. More coverage here soon. Link.

Store-Bought Hummus is for Chumps

Nice Slate.com article praising the many virtues of homemade hummus:

Homemade hummus is so easy, so inexpensive, and so many orders of magnitude better than the kind in a plastic tub that, in a just and rational world, Big Hummus would be out of business.

The article ends with a simple classic hummus recipe, but inexplicably fails to mention that not just any brand of tahini will do. Forget about the tahini brands sold in natural foods stores; what you want is the authentic stuff made in the Middle East—the flavor and texture is incomparably superior. This is the only brand I buy; it’ll turn your hummus into the real deal. Link.

Another Top Democrat Goes Vegan

Unless you’re a Politico reader, you probably haven’t heard of Joe Trippi, but he’s one of the most prominent people in the Democratic political establishment. Perhaps taking a cue from Bill Clinton and Al Sharpton, Trippi has gone “nearly all vegan”—and quickly lost about 50 pounds.

A guy like Trippi embracing a vegan diet is worth a hundred B-list Hollywood celebrities. The last thing animal agribusiness needs is a growing roster of powerful people in Washington deciding their entire industry is malevolent. (Thanks, Paul.)

Hunting with Flintlocks

There’s nothing more contemptible than a hunter with a thesaurus, as this trollish New York Times piece by Seamus McGraw demonstrates.

McGraw breathlessly romanticizes killing deer with unreliable, antiquated firearms. After botching his shot (probably due to his choice of weapon) and grievously wounding a deer, McGraw contends, not once, but twice, “I hate to kill.”

People who hate to kill don’t go out into the woods with firearms.

McGraw continues:

To kill with a flintlock, you must get close. And because these ancient guns are notoriously balky and inaccurate, there is a very good chance that you’ll miss your target altogether or, worse, that you’ll simply wound the creature and in so doing, inflict greater suffering than is necessary. And so you take every precaution to make sure that your one shot is clean, that it kills quickly and mercifully. And still, sometimes you fail, just as I did that late afternoon in midwinter when I flinched as my gun went off.

McGraw has just delivered a better argument for outlawing hunting by flintlock than any animal rights person ever could, and yet he doesn’t even realize he’s done so. Link.