Brilliant Bait-And-Switch Fur Website!

fur discounts

If you follow our posts here at, you know we love creative activism. And this website that we just stumbled upon definitely deserves to win a creativity award! is set up as a website for people looking to get fur at discounted prices—and upon first glance, it appears to offer steep discounts on the latest trendy fur and […]

Target Launches Line of Vegan Meats

new target vegan meats

Target is a one-stop-shop for virtually everything—groceries included. We’ve long been singing praises for the many vegan products that are appearing on Target shelves—from several varieties of soy milk to Gardein cutlets to Annie’s vegan gummies. The increasing presence of vegan food at Target is a testament to the growth of vegan culture, and the growing […]

Add a Zero

animal millionaire

I began doing vegan advocacy in 1991. It was a different world then. Nobody knew what a vegan was, much less how to pronounce the word. And the first generation of vegan meat and cheese products was simply vile. I remember craving cheese once and paying a small fortune for a block of vegan cheese. I stuck […]

Skool of Vegan

vegan baking

When you think of activism, what comes to mind? Maybe it’s protests, demonstrations, and megaphones. While those things represent one form of activism, there are countless non-confrontational ways to make a huge difference. When you match your activism to your skills, you can achieve tremendous things for animals. And that is just what the folks at Skool […]

How Far We’ve Come


I’ve never started work on something with such mixed feelings, but two-and-a-half years after I quit blogging I’ve decided, for reasons probably not worth getting into, to have another go at it. Maybe this will last for weeks or months, but I doubt it’ll last for years. Blogging makes me uncomfortable, but I feel like […]