Beauty Without Cruelty

Beauty Without Cruelty (BWC) is a pioneering vegan cosmetic company founded in England in 1963 with the support of a charitable trust that focused on animal welfare. BWC was the first company to formulate cosmetics free of animal testing and ingredients.

The company’s current product line includes skin, body, and hair care products, and wide assortment of cosmetics:

  • Shampoo and conditioner
  • Hand, body, and face lotions
  • Mascara (including one of the few vegan waterproof mascaras on the market)
  • Foundation, concealer, and powder
  • Lipstick, lipgloss, and lip pencils
  • Blush
  • Eye liner
  • Nail Polish

BWC products can be found at some natural food stores or purchased from the company’s website or from Here are a few of the products available on



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