Marion Nestle on Dairy Checkoffs

Within the entire realm of agricultural economics, I can’t imagine there’s a single topic more dull and dreary than industry checkoff programs.

But go read this very short piece by Marion Nestle on how the dairy industry spends its checkoff dollars. There’s no question that this program is accomplishing its goal of concocting new and inventive ways to pour ever more milk into America’s food supply. Link.