Meat Industry Fights the Bad Fight Over Meatless Mondays

Here’s a great article in The Atlantic exposing the meat industry’s blundering, bad faith efforts to torpedo the meatless Monday program. Baltimore’s public schools implemented this program at the beginning of the school year, and it’s off to a great start.

So, naturally, the meat industry is responding with fear-mongering media appearances:

[The American Meat Institute’s] Janet Riley gave Dobbs a figure: 75 percent of American children, she said, are not getting enough protein. I was visiting Baltimore the day of the Dobbs taping, and asked her the following day by phone share the source of the number. She promised to email it, but never did.

The meat industry certainly understands that Meatless Mondays act as a wedge, introducing healthful foods into otherwise barren school lunch program menus. Once kids start eating and enjoying their meatless meals on Monday, it’s certain they’ll want these foods on other days of the week.

Today Baltimore; tomorrow Boston, Seattle, and San Francisco? It takes only a few activists to make this happen. And the meat industry knows it. (Via Starkman.) Link.