A great article on how the pork industry is responding, both in farming practices and through PR, to mounting animal cruelty concerns. One pork producer says:
People need to look at the goal of the Humane Society of the United States. They want to end protein from animals, and they know it can be done by passing regulations.
Meanwhile, a farming trade group still doesn’t understand how to confront the issue:
It’s not the journalists’ fault. We haven’t done a good enough job telling them our story. For too long, we’ve let a handful of environmental extremists and coalitions bankrolled by big business define our industry in the news.
I keep hearing industry people talk about how they need to do a better job of telling their story, but it’s the cruelty, stupid. Until the worst factory farm cruelties are done away with, it doesn’t matter what kind of story meat producers attempt to tell. (Via Hawthorne.) Link.