Real Ocean Heroes Don’t Eat Fish

Oceana calls itself, “the largest international organization working solely to protect the world’s oceans.” Given their mission, if any group has a responsibility to talk clearly and honestly about overfishing, it certainly is Oceana.

The group is promoting three actions to be an “ocean hero”: participate in a beach or waterway cleanup, recycle, and eat sustainable seafood.

I’d think the option to not eat any seafood at all would be even more heroic, or at the very least deserving of mention. And Oceana should certainly disclose the difficulties of obtaining legitimately sustainable seafood, given the industry’s widespread problems with fraudulent labeling.

Perhaps it’s impossible to maximize fundraising if you’re telling people things they don’t want to hear. But being honest about the facts concerning your organization’s core objective should trump maximizing donations. Link.