I’m a big fan of Evan Williams bourbon, which I regard as the cheapest high quality liquor you can buy. But I’ve been meaning to pick up a bottle of Jack Daniel’s for variety’s sake.
That won’t be happening now. Jack Daniel’s is set to roll out a line of packaged meats that are flavored with its Tennessee whiskey.
Animal exploitation aside, the company’s been pissing on its brand for years. They rejiggered their formula a few years back, cutting the alcohol from 86 to 80 proof. And then they introduced a line of Jack Daniel’s cola, for people incapable of adding whiskey to cola themselves. And now this. Bastards. Link.