Join the 20/20 Campaign

Update: I changed the link to this campaign’s direct donation page:

If you’ve been following vegan and animal protection issues, it’s impossible to not be cynical about the factory farming industry. But, to even the most jaded observer, their response to the Prevention of Farm Animal Cruelty Act ballot initiative is nevertheless mind-blowing. Check out the name of the group the factory farmers have created to oppose the initiative — believe it or not, it’s: Californians for Safe Food.

In his blog today, Wayne Pacelle, the CEO of the Humane Society of the United States, writes:

Of course they can’t call themselves Industrialized Factory Farms Seeking Profits at the Expense of Animals Committee. Or the Committee for Treating Animals Like Objects. We wouldn’t expect that sort of suicidal honesty. But Californians for Safe Food? These people have no shame. Are there no limits to their duplicity?

Pacelle goes onto point out that egg factory farmers, in just the past week, have raised more than a half million dollars [PDF file] in their attempt to keep the ballot initiative from passing.

Remember, if this ballot initiative passes, it will mean the end of battery cages, gestation crates, and veal crates in California. There’s probably never been a more important campaign in the animal protection movement’s history, both in terms of the number of animals affected and the precedent it will set for outlawing factory farming cruelties elsewhere in the United States. has no financial affiliation with HSUS or this initiative, but I urge you to click the banner atop this blog entry. We need as many people as possible to contribute to this campaign, especially in light of the big money the factory farmers are raising, and the deceptive tactics they’re using to present the issue to the public.

This is a campaign we can’t afford to lose. And to win it, the $20/20 fund raising initiative needs your financial support. Link.


You can subscribe to our newsletter by entering your email below!


Our Top Cookbook Choice: