The lead sentence gives you an idea of the paper’s generally begrudging stance toward vegetarians, which is shared by many in the restaurant industry:
Veggie burgers have long been seen as tasteless cardboard hockey pucks that serve only to keep the odd vegetarian from vetoing a group’s restaurant choice.
But now, thanks to growing numbers of flexitarians, vegetarians, and vegans, half-hearted veggie burger offerings no longer suffice.
The way things are headed, it won’t be long until it’s business suicide for a burger chain to not offer an impressive veggie burger option. (Thanks, Kristie.) Link.