Juice is a great way to get a concentrated dose of fruits and veggies in a relatively small serving. For instance, it can take nearly a dozen carrots to make just one glass of juice.
While juice entails removing a great deal of food mass, in the form of the fiber-rich pulp, nearly all the fruit or vegetables’ calories and micronutrients are retained. Since most Americans don’t eat nearly enough produce, juice can be an especially convenient way to remedy this situation.
You can buy pre-made juice at any natural food store or supermarket. Unfortunately, thanks primarily to a 1990s Odwalla outbreak, most bottled refrigerated juices sold today have been pasteurized. The industry uses “flash pasteurized” marketing-speak, but the end result remains that your juice gets altered by exposure to high heat.
If you want a better, fresher grade of juice, visit a juice bar. You can find these at many natural foods stores or Whole Foods Markets.
And, of course, you can make juice yourself. Here’s how:
Juicers vary in price and quality. Check out our juicers page to learn more.